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Revolutionary Wealth: How it will be created and how it will change our lives, by Alvin Toffler, Heidi Toffler
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Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their unparalleled ability to illuminate current trends and anticipate what they mean for the future.
REVOLUTIONARY WEALTH focuses on how wealth will be created—and who will get it—in the twenty-first century. As the knowledge-based economy (a reality the Tofflers predicted forty years ago) continues to replace the industrial-based economy, they argue, money is no longer the sole determinate of wealth. The Tofflers explain that we are becoming a nation of “prosumers,” consuming what we ourselves produce, and argue that we have all taken on “third jobs”—work we unwittingly do without pay for some of the biggest corporations in the country. Using fascinating examples from our daily lives, they illustrate how our everyday activities—from parenting and volunteering to blogging, painting our houses, and improving our diets—contribute to a non-monetary economy that is largely hidden from economists. Writing with the same insight and clarity that made their earlier books bestsellers, the Tofflers present fresh, groundbreaking new ways of thinking about wealth.
- Sales Rank: #132905 in Books
- Published on: 2007-06-12
- Released on: 2007-06-12
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x 1.10" w x 5.50" l, 1.79 pounds
- Binding: Paperback
- 512 pages
From Publishers Weekly
This latest futurist forecast by the Tofflers, the husband-and-wife authors of Future Shock, anxiously surveys hundreds of technological, economic and social developments, including globalization, the rise of China, the decay of Europe, the decline of nuclear families, kids today, satellites, genetic engineering, alternative energy sources, frequent-flyer miles, the Internet and the rise of a new economic group, "prosumers" (those who create goods and services "for [their] own use or satisfaction, rather than for sale or exchange"). Above all, the authors note the ever-accelerating speed and transience of all things such that nanoseconds are now too slow and will be replaced by even zippier "zeptoseconds." The Tofflers try, none too incisively, to order the chaos by invoking the "deep fundamentals" of time, space and the cutting-edge "knowledge economy" that is fast outdistancing obsolete industrial-era government institutions. The Tofflers' mantra of "revolutionary wealth" implies that there's money to be made from the maelstrom, but their specific prognostications—the "explosion" of a nonmonetary "prosumer" economy of family care, hobbies and volunteerism; embedded "pinky chips" combining ID and credit cards; the comeback of barter—seem underwhelming or unlikely. 200,000 first printing(May 2)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Toffler's 1970 book Future Shock was a warning shot across the bow, predicting how our adjustment to the rapid acceleration of technological change in the new "super-industrial society" would cause disorientation and dysfunction in the general population. Although facets of the mass disintegration Toffler predicted have come to pass, much of society has come to embrace technology in ways Toffler couldn't have imagined 36 years ago. In the interim, Toffler has continued his futurist prognostications, most notably with The Third Wave (1984) and Power Shift (1991). With his wife Heidi, Toffler continues his series of scholarly commentary on social and economic change with a look at the revolutionary ways that wealth will be created in the future. The Tofflers' main theme is prosumerism, a trend whereby the division between the creator and consumer of goods and services blurs. Companies are quietly shunting much of their labor costs off onto the consumer: using ATMs or going online instead of seeing a bank teller and using self-checkout at the grocery store. The computer has opened up avenues of wealth creation that shatter the concept of the "job" as a relationship between employer and employee. Toffler's pessimism has certainly tempered in the years since Future Shock; this time the authors take a historical perspective and wax philosophical on this little slice in time we call the twenty-first century. David Siegfried
Copyright © American Library Association. All rights reserved
Review
“In Future Shock, the Tofflers warned that many people ‘will find it increasingly painful to keep up with the incessant demand for change that characterizes our time.…These days, from Baghdad to Bangalore to Boston, it seems more likely that people worry that the future will arrive too late. That’s no small change, and it’s one on which the Tofflers have been shining a light for years.” —The New York Times Book Review
“Alvin and Heidi Toffler…show no signs of losing touch with the bleeding edge or slowing down. Their book is loaded with bits of intelligence.” —USA TODAY
Most helpful customer reviews
1 of 1 people found the following review helpful.
Changing times.
By the grey cat
The times, they are a changing. There's something going on here and you don't know what it is, do you, Mr. Jones? But if you want to know, there's probably no better way to start than by reading Revolutionary Wealth. With Toffler and Marshall McLuhan, you have a good introduction to the current world. Toffler provides a viewpoint that comprehends both the Teabaggers and the Sanders supporters (which are part of the frightened reaction to the same stresses). I can't recommend Revolutionary Wealth enough. It has become my go-to book to give.
0 of 0 people found the following review helpful.
Revolutionary Wealth
By W. Weber
The hardcover was installed upside down but I won't judge it by its cover. I liked reading it because it tugged me back from my day-to-day mindset and forced my attention on the greater view. It reminded me that congress is bent on giving away our personal online preferences instead of giving us the option to sell them as our personal wealth. That we are not represented at all.
1 of 1 people found the following review helpful.
Insights every voter should comprehend
By Chadds Ford, PA Man
Alvin Toffler always has the gift of explaining complex issues in a clear understandable fashion. This is a book that every US voter should read to cast an intelligent vote for all contenders for public office. Sadly I think if we took a poll we would be shocked at how few Congress people have ever read it. This book would go a long way to educating the sound bite so called Right and the ranting Tea Party to the reality of the current global political and economic situation. It would also go far to educate the Leftist side of the electorate. Understanding what he put forth in this and his previous books would insure an intelligent vote rather than continuing with uneducated, emotional votes. This is a book that should be read in 12th grade in all public high schools.
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